Tweet to Help Fight World Hunger!
Kellogg’s Feedback Challenge Takes to Twitter to Support The Global FoodBanking Network (GFN)
Did you know that worldwide, nearly one billion people do not have enough to eat? That means one in seven people are suffering from hunger. Did you also know that with a single tweet you can make a difference in the fight against world hunger?
In recognition of World Food Day (October 16), Kellogg Company will make a one-time donation of $5 to The Global FoodBanking Network (GFN) for each tweet from October 15 – November 2, 2012, that recognizes the company’s Feedback Challenge to raise a total of $10,000. GFN is the only not-for-profit organization committed to creating, supplying and strengthening food banks throughout the world. Tweets will support GFN’s mission of getting food to hungry people.
It’s easy! Just tweet: “Tweet #FeedbackChallenge and Kellogg Co donates $5 up to $10k to @Foodbanking”
- Tweets must include #FeedbackChallenge to be counted toward the donation
- Tweets must occur between October 15 – November 2, 2012
- Kellogg’s Feedback Challenge runs online through December 31, 2012 at www.kelloggcompany.com and www.foodbanking.org
About GFN: Chicago-based GFN is the only not-for-profit organization committed to creating, supplying and strengthening food banks and networks throughout the world. GFN currently supports food bank operations in 21 countries – representing more than one-third of the world’s nearly one billion hungry – and is working to establish food banks in six additional countries in the next year.
Kellogg Company is a Founding Partner of GFN. Each year Kellogg donates more than $20 million worth of food products for hunger and disaster relief. The Kellogg Company is donating $5 to The Global FoodBanking Network for every message of feedback received on the company’s 2011 Corporate Responsibility Report (up to a $10,000 cap total). The Feedback Challenge runs through December 31, 2012. To participate go to www.kelloggcompany.com or www.foodbanking.org.
About The Kellogg Company: Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world’s leading producer of cereal, second largest producer of cookies and crackers and – through the May 2012 acquisition of the iconic Pringles® business – the world’s second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, Kellogg’s well-loved brands – produced in 18 countries and marketed in more than 180 countries – nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com. To learn more about Kellogg Company’s hunger relief efforts view the latest Corporate Responsibility Report at www.kelloggcompany.com